Bel Air Camera Super-Store

Bel Air Camera Superstore is a family run business in Westwood Village. In operation since 1957, their building is widely known for the oversized camera and a jumbo roll of Kodak film on the building's facade. Bel Air Camera is located on the corner of Kinross and Gayley in the heart of Westwood Village. Bel Air Camera lives up to it's Superstore name. The 20,000 square foot business offers a wide variety of products, services and special events to peak the interest of photography newbies and avid professional alike. The store boasts rental and repair departments, a gallery and classroom space, and an extremely knowledgeable and friendly sales staff. Frames and albums, professional and consumer camcorders, lighting, tripods, audio for video equipment, consumer and professional digital SLR cameras, point and shoot cameras, storage devices, memory cards, photo bags and cases, printers, media, color management and a large, ever-changing selection of used cameras, lenses and video gear are just some of the things you will find in the store.

We spoke with the store's founder's daughter, Suzanne Herskovic, about the ups and downs of their business. "It has been a challenge for us. Photography is an ever changing industry," she said.

Yet Bel Air Camera has made strong strides to stay competitive. The store offers some of the lowest prices in the area and will even meet or beat any competitor's prices. They also sell most of their products online. "Bel Air Camera is known around the world. I've run into our customers all over the world, just this year, I ran into people in Amsterdam and Paris. We have very loyal customers and are the go-to place for tourists," said Suzanne. While new customers enter the store daily, continued excellent service to established customers keeps them coming back throughout the years. "We are now seeing multi-generations of families coming into the store." Celebrities like Elvis, Marlin Brando, and Steven Spielberg have also been seen shopping at Bel Air Camera. 

Photographers of all levels can benefit from Bel Air Camera’s free classes. Add to this the store’s custom photo gift department and film processing services provided by their in-house lab, and you truly have a one-stop shop for all of your photographic needs. Visit their website for deals, and even take a Google map virtual tour!